Why is CSR good for my business?
Do these questions sound familiar?
"Customers are asking about our environmental and community impact.
Where do I start?"
"I'm struggling to retain good staff. How can I improve
my recruitment and retention rates?"
"My staff are scared to walk home from the office at night. What
can we do to improve the local area?"
"Our I.T trainee needs to develop his communication skills.
Can employee volunteering help with this?"
- 88% of consumers said they would be more likely to buy from a company that engages in activities to improve society. Source:UK Small Business Consortium, 2006
- CSR can raise your company’s profile Check out the Dragon Awards
- 86% of employees who agree strongly that their company is active in the local community, feel a strong sense of belonging to their company. Source: Major Retailer 2007
- 92% of employees say that they would prefer to work for a company with an employee volunteering project rather than one that doesn’t. Source: CSV Make a Difference Day, Barclays, July 2006.
- 72% of final year university students stated they would have to feel happy with a prospective employer's ethical record”. The Guardian’s ‘Grad Facts’ 2006.
- Employees engaged in community activities are significantly more likely to find their work interesting and also credit their engagement to helping them manage people more effectively. Source: BITC and Research International, Employee Engagement Research, 2006.
We have a comprehensive document freely available for Heart of the City members, which includes further statistics and quotes which support the business case for CSR.