Why is CSR good for my business?
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The business case for CSR
CSR should always be about a willingness to give back to the community and the environment. But engaging in CSR can also benefit your business in a range of different ways:
- 88% of consumers said they would be more likely to buy from a company that engages in activities to improve society. Source:UK Small Business Consortium, 2006
- CSR can raise your company’s profile through publicity and awards opportunities: for example, check out the Dragon Awards.
- 86% of employees who agree strongly that their company is active in the local community, feel a strong sense of belonging to their company. Source: Major Retailer 2007
- 92% of employees say that they would prefer to work for a company with an employee volunteering project rather than one that doesn’t. Source: CSV Make a Difference Day, Barclays, July 2006
- 73% of final year university students stated they would have to feel happy with a prospective employer's ethical record”. Source: The Guardian’s ‘Grad Facts’ 2008
- Employees engaged in community activities are significantly more likely to find their work interesting and also credit their engagement to helping them manage people more effectively. Source: BITC and Research International, Employee Engagement Research, 2006
For more information, download our guide to the business case for CSR, which includes further statistics and quotes that support the business case for CSR.
If you want to find out more about the impact of CSR on the community, environment and your business, go to our research publications page.